Pedja PUSELJA is a blogger and independent web consultant born in Pancevo, Serbia and living in Strasbourg, France. After years of extensive work as a frontend developer, Pedja made a career-change. He dedicated himself to pursue his personal passion - social media and online identity. After creating one of the most influential IT blogs in Southeastern Europe (blogowski.eu), Pedja started to evangelize the use of new media technologies in the region, including the use of Twitter and video blogging (blogowski.tv). Pedja co-founded BlogOpen (blogopen.eu), an annual conference for bloggers from the countries of Southeastern Europe: Serbia, Slovenia, Croatia, Bosnia and Herzegovina, Macedonia etc.

Although the region might be dazed with thoughts of the economic crisis, Pedja's is enthusiastically trying to help people rediscover the web. Opening an indepepndent web consultancy in Strasbourg (blogowski.com), France was only the first step. The next was starting to hold specialized seminars on the use of social media for PR professioanls, journalists and companies in Croatia and the region - entitled "How to use Twitter professionally" (tweetokracija.com).

Pedja's blog is still to this day an influential new media source for the region's marketing and business professionals.