Called by some Twitter's original Cinderella story and the Queen of Twitter, Laura "@Pistachio" Fitton is credited with explaining Twitter's value to Guy Kawasaki and dozens of other tech leaders. She has been speaking professionally about the business use of Twitter since October 2007, and by popular demand launched Pistachio Consulting, the first Twitter for Business consultancy, in September 2008.

She's lectured on the topic at Harvard Business School, for Cornell's Entrepreneurs' Network (she is an alum) and at numerous conferences and other universities. Consulting clients include Ford and Johnson & Johnson and she's been quoted in more than 50 national publications including the Wall Street Journal, Forbes, Fortune, Newsweek, and BusinessWeek. She is also the founder of Twitter app store startup www.oneforty.com